Jimmy Choo Urban Hero

Eau de Parfum for Him

Fresh from the creatives at Jimmy Choo comes the NEW Eau de Parfum for Men – Urban Hero. Fronted by the acclaimed French street artist Jules Dedet Granel aka L’Atlas, this fragrance for men is inspired by underground urban culture. Known for his optical / geometric aesthetic, L’Atlas has created performances of monumental works of art on historical buildings such as the Centre George Pompidou in Paris and the Place du Capitole in Toulouse and is a cult figure within the world of street art.


Now, Jimmy Choo pays homage to the concept of the modern and mysterious man with Urban Hero – a woody, aromatic fragrance which opens with rosewood and vetiver, fusing with grey amber and a hint of leather notes for that subtle sense of masculinity. Top notes of fresh lemon caviar combined with warm and spicy black pepper finish the scent for a fragrance that is both unique and contemporary.

The flask glass bottle has a highly polished chrome finish – a nod to the metallic aerosol paint used by street artists and the silver tone cap with chevron print adds the finishing touch to this super-sleek design. The presentation box is embossed with a linear grey on black pattern inspired by L’Atlas’s work.

30ml at £33
50ml at £49
100ml at £70

For further information or for telephone orders please call us on Tel: 01749 672225 (Wells salon), or alternatively please drop into our Wells Perfumery to sample this incredible fragrance.